Marketing Operations Manager 

We are seeking a highly skilled Marketing Operations Manager to drive growth marketing initiatives in the Philippines. This role is central to scaling demand generation, optimizing campaign operations, and ensuring data integrity across the marketing lifecycle. You’ll collaborate with Growth, Sales, and Product Marketing teams to build efficient processes and deliver measurable impact.

Key Responsibilities

• Marketing Automation
  Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
  Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools.
  Support end‑to‑end campaign operations including tracking, QA, deployment, and reporting.

• System & Data Management
  Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
  Maintain data quality, hygiene, and governance—including lead routing, deduplication, and enrichment.

• Performance Measurement
  Build dashboards and reports to track funnel metrics, pipeline contribution, and campaign ROI.
  Provide actionable insights to improve efficiency, targeting, and effectiveness.

• ABM & Personalization
  Leverage ABM platforms (Demandbase, 6sense, Terminus, or equivalents) for account‑level campaigns and personalized outreach.
  Partner with Sales to operationalize ABM programs and ensure smooth lead handoff.

• Process Optimization
  Identify bottlenecks in marketing workflows and implement scalable, automated solutions.
  Build SOPs, documentation, and training resources for cross‑functional teams.

Required Qualifications

• 4–7 years of experience in Marketing Operations or Growth Marketing, preferably in B2B digital‑first organizations.

• Hands‑on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager.

• Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance.

• Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements.

• Exposure to ABM platforms (Demandbase, 6sense, Terminus) and BI tools is an advantage.

• Strong project management and stakeholder management skills.