Marketing Operations Manager

Location: McKinley, Taguig City
Work Setup: Hybrid – 3 days onsite, 2 days work from home

About the Role

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation performance at scale.

You will collaborate closely with Growth, Sales, and Product Marketing teams to build efficient processes and deliver measurable marketing results.

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.

• Manage segmentation, scoring models, and nurturing journeys using Marketo or similar Marketing Automation Platform (MAP) tools.

• Support end-to-end campaign operations, including tracking, QA, deployment, and reporting.

System & Data Management

• Manage marketing technology stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.

• Maintain data quality, hygiene, and governance, including lead routing, deduplication, and data enrichment.

Performance Measurement & Insights

• Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.

• Provide actionable insights to improve marketing efficiency, targeting, and campaign effectiveness.

ABM & Personalization Support

• Leverage tools such as Demandbase or equivalent ABM platforms to run account-level campaigns, intent-based targeting, and personalized outreach.

• Partner with Sales teams to operationalize ABM programs and ensure smooth lead handoff processes.

Process Optimization

• Identify bottlenecks in marketing workflows and implement scalable, automated solutions.

• Develop SOPs, documentation, and training resources for cross-functional teams.

Required Qualifications

• 4–7 years of experience in Marketing Operations or Growth Marketing, preferably within B2B digital-first organizations.

• Hands-on experience with Salesforce CRM, Marketo, or similar Marketing Automation Platforms.

• Strong experience in marketing automation, campaign execution, lead lifecycle management, segmentation, and nurturing campaigns.

• Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements.

• Exposure to ABM platforms such as Demandbase, 6sense, or Terminus is an advantage.

• Experience with BI and analytics tools is preferred.

• Strong project management, communication, and stakeholder management skills.

Pre-Screening Questions

1. How many years of Marketing Operations/Growth Marketing experience do you have?

2. What is your hands-on experience with Salesforce and Marketo/MAP?

3. Have you managed marketing automation, lead lifecycle, segmentation, and nurturing campaigns?

4. Have you used LinkedIn Campaign Manager or ABM platforms such as Demandbase?

5. What dashboards and analytics tools have you used?

6. Can you provide an example of a marketing process or workflow you automated or improved?

7. What is your last drawn salary?

8. What is your expected salary?

Important Note

Former employees of Teleperformance are not eligible for rehire, either directly or through a third party.