Job Description

We are looking for a highly skilled Marketing Operations Consultant to drive campaign quality, execution accuracy, and marketing automation effectiveness. This role requires extensive experience in reviewing and testing marketing campaigns, validating data and audience segmentation, and ensuring customer journeys function as intended across multiple digital channels. The ideal candidate will have strong technical knowledge of Eloqua and other marketing automation platforms, combined with excellent analytical and troubleshooting abilities.

Job Details

• Location: Mumbai

• Experience: 7–11 years

• Qualification: Any Graduate

• Work Arrangement: 100% Work From Office

• Shift: Flexible shifts

• Notice Period: Immediate to 30 days

• Specialization: Marketing Operations – Campaign Management

Requirements

• Extensive hands-on experience with Oracle Eloqua, including landing pages, campaign configuration, and automation.

• Working knowledge of Marketo, Adobe Campaign, and other marketing automation solutions.

• Technical proficiency in SQL, JavaScript, HTML, and CSS.

• Strong understanding of campaign lifecycle management, audience segmentation, personalization, and automated customer journeys.

• Experience in campaign testing and quality assurance across email, SMS, push notifications, direct mail, social media, and paid campaigns.

• Ability to validate campaign data, troubleshoot integration issues, and resolve configuration errors.

• Knowledge of email deliverability, data privacy, anti-spam regulations, and digital marketing practices.

• Ability to interpret campaign performance data and recommend optimization strategies.

• Understanding of UX/UI principles for improving campaign assets and email templates.

• Excellent communication, problem-solving, documentation, and stakeholder management skills.

Key Responsibilities

Campaign Assessment and Testing

• Review campaign briefs, technical specifications, audience requirements, and personalization rules before execution.

• Perform end-to-end quality checks on campaign setups across different marketing channels.

• Validate audience segments, data extensions, SQL queries, and dynamic content to ensure accurate campaign targeting.

• Test automated customer journeys, workflows, triggers, and communication sequences.

• Identify campaign defects, investigate technical issues, and coordinate timely resolutions.

Performance, Compliance and Optimization

• Verify that campaign configurations meet business requirements and established marketing standards.

• Ensure campaigns comply with email marketing guidelines, data privacy requirements, and anti-spam regulations.

• Support A/B testing by validating campaign variations, reviewing outcomes, and identifying improvement opportunities.

• Analyze campaign performance and provide recommendations to improve engagement and conversion.

• Partner with creative and development teams to ensure campaign designs, content, and data configurations are aligned.

Process Management and Collaboration

• Document campaign testing activities, QA results, defects, and resolution procedures.

• Work closely with marketing stakeholders, project managers, developers, and data teams to improve campaign delivery.

• Maintain accurate records, updates, and timestamps within ticketing and request management systems.

• Adhere to established SOPs, DTPs, checklists, and process documentation.

• Prepare accurate operational and campaign reports for clients and management.

• Keep up with new Eloqua and CDP features, marketing automation technologies, and industry developments.

Other Details

• Full-time, onsite opportunity based in Mumbai.

• Applicants must be flexible to work assigned shifts.

• Immediate joiners and candidates serving a notice period of up to 30 days are preferred.