We are looking for a skilled Traffic Coordinator to support the execution, scheduling, and delivery of advertising campaigns across Linear TV and Radio platforms. This role is ideal for professionals with experience in media operations, campaign scheduling, ad trafficking, and broadcast coordination.

Location

Mumbai

Experience

2–8 Years

Salary

Up to ₹9 LPA

Role Overview

As a Traffic Coordinator, you will be responsible for managing advertising schedules, coordinating creative assets, ensuring campaign delivery, and maintaining compliance with broadcast standards. You will collaborate with internal teams and stakeholders to ensure campaigns are executed accurately and efficiently while meeting client objectives.

Key Responsibilities

Traffic Coordination & Asset Management

• Coordinate the delivery and trafficking of advertising assets across broadcast platforms.

• Ensure all creative materials meet technical specifications and delivery deadlines.

• Verify compliance with broadcast standards and client requirements.

• Monitor campaign readiness and address asset-related issues promptly.

Campaign Scheduling

• Build and maintain detailed advertising schedules for TV and Radio campaigns.

• Optimize inventory utilization while meeting campaign goals and client expectations.

• Manage schedule changes and resolve conflicts arising from programming adjustments or operational requirements.

• Ensure accurate placement of advertisements according to campaign plans.

Quality Assurance & Compliance

• Conduct thorough schedule checks to prevent duplication, overbooking, or incorrect ad placements.

• Ensure all advertising schedules comply with applicable industry regulations and broadcasting guidelines.

• Maintain high standards of accuracy and operational excellence.

Reporting & Analysis

• Generate campaign delivery and performance reports.

• Analyze scheduling and operational metrics to identify improvement opportunities.

• Provide insights to internal stakeholders for campaign optimization and process enhancements.

Operational Support

• Work closely with broadcast operations teams to resolve scheduling and traffic-related issues.

• Support workflow improvements and operational efficiency initiatives.

• Maintain accurate campaign documentation and records.

Required Qualifications

Education

• Bachelor’s Degree in Media, Broadcasting, Advertising, Communications, Marketing, or a related discipline.

Experience

• 2–8 years of experience in:

  • Traffic Coordination

  • Campaign Scheduling

  • Media Operations

  • Broadcast Advertising

  • TV or Radio Campaign Management

Technical Skills

• Experience with traffic management systems such as:

  • WideOrbit

  • IBMS

  • Aquira

  • Similar broadcast scheduling platforms

• Strong Microsoft Excel skills.

• Familiarity with media measurement and audience analytics tools is an advantage.

Key Competencies

• Excellent organizational and multitasking skills.

• Strong attention to detail.

• Effective communication and stakeholder management abilities.

• Strong analytical and problem-solving skills.

• Ability to work in a fast-paced, deadline-driven environment.

• Capability to manage multiple campaigns simultaneously.

Why Join?

• Opportunity to work with leading media and broadcasting operations teams.

• Exposure to high-profile TV and Radio advertising campaigns.

• Dynamic work environment with growth opportunities in media operations and campaign management.

Important Note

• Ex-TCS employees are not eligible to apply.

• PAN and Date of Birth (DOB) are mandatory for profile submission.