Role/Skill: Sales and Radio Ad Operations

Location: Mumbai

Experience: 3 year to 5 years

Band: BPO 1/2

Salary: 6-7 LPA

Job code: 423852


Skills

Ad scheduling & Trafficking

Good Comms (English – verbal and written)

Campaign Management

Scheduling optimization

Sales

Team collaboration

Documentation and knowledge sharing


Requirements

3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.

Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.


Education

Bachelor's or equivalent


Responsibilities

Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.

Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.

Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.

Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.

Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.

Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.

Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.

Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.

Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.

Analyze trends and recommend improvements for future campaigns to maximize client ROI.


Domain

- Media / Broadcasting

Proficiency with traffic management systems (IBMS, Aquira or similar)

Familiarity with Media and / or Broadcasting industry

Experience with linear / digital broadcasting organization



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