Job Title : Digital Campaign Management

Job Description : 

We are seeking an experienced Digital Ad Campaign Manager with hands-on expertise in geofencing, location-based advertising, and programmatic campaign execution. The role involves planning, setting up, managing, optimizing, and reporting digital advertising campaigns across multiple channels. The ideal candidate should have experience with DSP platforms, audience segmentation, mobile advertising, CTV/OTT, attribution tracking, and performance optimization to deliver measurable campaign results and ROI.

Experience : 3–5 Years

Location : Mumbai

Required Skills : 

1. Digital Advertising & Programmatic Campaign Management

2. Geofencing & Location-Based Advertising

3. DSP Platforms & Campaign Trafficking

4. Campaign Optimization & Performance Analytics

5. Audience Targeting, Attribution & Conversion Tracking

Key Responsibilities : 

• Create and manage geofencing campaigns using polygon, radius, address-based, and location-specific targeting.

• Develop targeting strategies for competitor locations, events, store visits, and hyperlocal audience campaigns.

• Configure audience segments, location rules, frequency caps, budgets, pacing, and campaign parameters within DSP platforms.

• Traffic digital creatives across display, mobile, video, native, and CTV/OTT channels.

• Perform campaign QA, including geo boundaries, audience rules, conversion pixels, click trackers, landing pages, and third-party tags.

• Monitor live campaigns for impressions, clicks, conversions, footfall attribution, and delivery performance.

• Identify and resolve issues such as under-pacing, over-pacing, geo leakage, low CTR, tag errors, creative rejection, and attribution gaps.

• Optimize campaigns based on KPIs including CTR, CPM, CPC, CPA, conversions, footfall, store visits, and ROAS.

• Recommend changes to bids, budgets, geographies, audience segments, creatives, frequency caps, and inventory sources.

• Develop audience strategies using location history, demographic overlays, behavioral segments, CRM audiences, retargeting, and lookalike audiences.

• Support campaigns for retail, automotive, healthcare, real estate, events, local businesses, and other location-sensitive advertisers.

• Ensure campaigns comply with data privacy, consent, location-data usage, platform, and brand-safety requirements.

• Prepare campaign performance reports covering delivery, engagement, conversion, attribution, footfall, pacing, and optimization actions.

• Analyze campaign trends and provide actionable recommendations to improve ROI and future targeting strategies.

• Communicate campaign insights with internal stakeholders, account teams, sales teams, and clients.

Qualifications : 

• Bachelor’s degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.

• 3–5 years of experience in digital advertising campaign management, programmatic media buying, or performance marketing.

• Hands-on experience with geofencing, location-based targeting, mobile advertising, retargeting, and programmatic campaigns.

• Experience managing high-volume campaigns across multiple advertisers, geographies, budgets, and KPIs.

• Hands-on experience with DSPs or geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.

• Strong understanding of programmatic advertising, mobile display, video, CTV/OTT, audience targeting, attribution, and conversion tracking.

• Proficiency in Excel and reporting dashboards with strong data analysis capabilities.

• Familiarity with Google Analytics, ad servers, pixel tracking, UTM tracking, click tags, impression tags, and third-party attribution platforms.

• Strong analytical mindset, attention to detail, communication, and problem-solving skills.

• Ability to manage multiple campaigns, deadlines, priorities, and stakeholder expectations in a fast-paced environment.

Important Points : 

• Ex TCS Employees can't apply.

• PAN and DOB are required for profile creation.