Skill Required: Marketing Operations – Campaign Management

Technical Skills: Eloqua, Marketo, Adobe, Claude, Marketing Automation, Oracle Eloqua, Campaign QA / Quality Assurance, Journey Automation, Audience Segmentation, SQL, HTML, CSS, Email Marketing.

What Are We Looking For?

• Eloqua Expertise: In-depth knowledge of Eloqua functionalities, landing pages and knowledge of SQL, JavaScript.

• Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.

• Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.

• Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.

• Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.

• Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.

• Collaboration: Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.

• HTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.

• Digital Marketing: Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives.

• UX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.

Roles and Responsibilities

1. Campaign Review:

• Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.

2. Quality Assurance Testing:

• Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.

3. Data Validation:

• Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.

4. Journey Testing:

• Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.

5. Compliance and Best Practices:

• Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.

6. Campaign Optimization:

• Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.

7. A/B Testing:

• Support A/B testing efforts by setting up and validating test campaigns, analyzing results.

8. Documentation:

• Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.

9. Collaboration:

• Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.

• Collaborate with development team to ensure that creative build align with the campaign objectives and data build.

10. Continuous Improvement:

• Stay updated with the latest Eloqua and CDP features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.

11. Work Orchestration and Data Hygiene:

• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.

• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.

• Complete all required reports so that accurate numbers are reported to both client and leadership.