Marketing Automation Manager - B2B Growth & ABM - Hybrid Taguig

Location: McKinley, Taguig City

Work Setup: Hybrid (3 Days Onsite, 2 Days WFH)

Salary: PHP 120,000 - 130,000

About the Role:

We are hiring a Manager - Marketing Operations and Automation - B2B ABM for Hybrid setup in McKinley, Taguig. We're looking for a highly skilled Marketing Ops Manager to drive Growth Marketing efforts, lead marketing automation, optimize campaign operations, maintain data integrity, manage lead lifecycle, and scale demand generation.

Job Details:

Role: Manager - Marketing Operations and Automation - B2B ABM

Location: McKinley, Taguig City

Work Setup: Hybrid (3 Days Onsite, 2 Days WFH)

Salary: PHP 120,000 - 130,000

Whats in it for you:

PHP 120K - 130K salary package - Competitive offer

Hybrid work setup (3 days onsite, 2 days WFH)

Prime work location in McKinley, Taguig

Lead B2B Growth Marketing operations and automation for digital-first organization

Own end-to-end campaign ops and ABM execution

Your Role:

1. Marketing Automation and Campaign Execution

- Build, launch, and optimize automated campaigns across email, paid media, social, and ABM channels

- Manage audience segmentation, lead scoring models, and nurture journeys in Marketo or similar MAP

- Own end-to-end campaign ops: tracking, QA, deployment, and reporting

2. System and Data Management

- Manage key components of the marketing tech stack - Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools

- Ensure data hygiene, governance, lead routing, deduplication, and enrichment

3. Performance Measurement and Insights

- Build dashboards and reports to track funnel performance, pipeline contribution, and campaign ROI

- Translate data into actionable insights to improve targeting, efficiency, and effectiveness

4. ABM and Personalization

- Execute account-based campaigns, intent-based targeting, and personalized outreach using Demandbase or similar ABM platforms

- Work with Sales to streamline ABM programs and ensure smooth lead handoff

5. Process Optimization

- Identify bottlenecks in marketing workflows and implement scalable, automated solutions

- Create SOPs, documentation, and enablement materials for cross-functional teams

Who were looking for:

4-7 years in Marketing Operations / Growth Marketing, ideally in B2B, digital-first organizations

Hands-on expertise in Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager

Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance

Experience in dashboard creation, funnel analysis, and campaign performance optimization

Familiarity with ABM platforms (Demandbase, 6sense, Terminus) and BI tools is a plus

Strong project management and stakeholder management skills