Growth Marketing Ops Manager - McKinley Taguig - Hybrid Setup

Location: McKinley, Taguig City | Setup: Hybrid (3 Days Onsite, 2 Days WFH)

Salary: 120,000 - 130,000

ABOUT THE ROLE

We're looking for a highly skilled Marketing Operations Manager to drive our Growth Marketing efforts in the Philippines. This role will lead marketing automation, optimize campaign operations, maintain data integrity, manage lead lifecycle, and scale demand generation.

You'll collaborate with Growth, Sales, and Product Marketing to build efficient processes that deliver measurable business impact.

KEY RESPONSIBILITIES

1. Marketing Automation & Campaign Execution

- Build, launch, and optimize automated campaigns across email, paid media, social, and ABM channels

- Manage audience segmentation, lead scoring models, and nurture journeys in Marketo or similar MAP

- Own end-to-end campaign ops: tracking, QA, deployment, and reporting

2. System & Data Management

- Manage key components of the marketing tech stack - Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools

- Ensure data hygiene, governance, lead routing, deduplication, and enrichment

3. Performance Measurement & Insights

- Build dashboards and reports to track funnel performance, pipeline contribution, and campaign ROI

- Translate data into actionable insights to improve targeting, efficiency, and effectiveness

4. ABM & Personalization

- Execute account-based campaigns, intent-based targeting, and personalized outreach using Demandbase or similar ABM platforms

- Work with Sales to streamline ABM programs and ensure smooth lead handoff

5. Process Optimization

- Identify bottlenecks in marketing workflows and implement scalable, automated solutions

- Create SOPs, documentation, and enablement materials for cross-functional teams

REQUIRED QUALIFICATIONS

- 4-7 years in Marketing Operations / Growth Marketing, ideally in B2B, digital-first organizations

- Hands-on expertise in Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager

- Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance

- Experience in dashboard creation, funnel analysis, and campaign performance optimization

- Familiarity with ABM platforms (Demandbase, 6sense, Terminus) and BI tools is a plus

- Strong project management and stakeholder management skills