1-2 yrs Experience

Skill set Required

Understanding of digital marketing, SEM tools and CRM concepts is an added advantage

• Able to complete tasks with limited supervision

• Analytical and logical reasoning skills

• Attention to detail

• Email etiquettes • Setup campaign, test, execute and optimize

• Monitor data quality and bring any issues to the campaign manager for resolution

• Collect data associated with campaign customer interactions

• Review keyword performance and quality score, click through rates, cost per click, conversation rate, average position, geo-targeting, relevancy of traffic and delivery rate

Area of Responsibility

• Setup campaign, test, execute and optimize

• Monitor data quality and bring any issues to the campaign manager for resolution

• Collect data associated with campaign customer interactions

• Review keyword performance and quality score, click through rates, cost per click, conversation rate, average position, geo-targeting, relevancy of traffic and delivery rate