Digital Ad Campaign Manager – Programmatic & Geofencing

Location: Mumbai
Experience: 3–5 Years

Job Description

We are looking for an experienced Digital Ad Campaign Manager with strong hands-on expertise in Programmatic Advertising, Geofencing, Location-Based Advertising, and Digital Campaign Management. The ideal candidate will be responsible for planning, setting up, managing, optimizing, and reporting digital advertising campaigns across multiple channels.

The role requires practical experience with DSP platforms, audience targeting, mobile display, video, CTV/OTT, retargeting, attribution tracking, and campaign performance optimization to deliver measurable results and ROI.

Key Responsibilities

Campaign Strategy, Setup & Execution

• Plan, set up, and manage programmatic and location-based digital advertising campaigns.

• Create and manage geofencing campaigns using polygon, radius, address-based, and location-specific targeting.

• Develop targeting strategies for competitor locations, events, store visits, and hyperlocal audience reach.

• Configure audience segments, location rules, frequency caps, budgets, pacing, and campaign parameters within DSP platforms.

• Translate client objectives into measurable digital media plans and campaign strategies.

Campaign Trafficking & Quality Assurance

• Traffic digital creatives across display, mobile, video, native, and CTV/OTT channels.

• Ensure correct implementation of creative specifications, landing pages, tracking tags, pixels, and click trackers.

• Perform quality checks on geo boundaries, audience rules, conversion pixels, third-party tags, and campaign settings before launch.

• Monitor live campaigns and resolve delivery issues related to under-pacing, over-pacing, geo leakage, low CTR, tag errors, creative rejection, and attribution gaps.

Campaign Optimization & Performance Management

• Continuously monitor and optimize campaigns based on KPIs such as Impressions, CTR, CPM, CPC, CPA, Conversions, Footfall, Store Visits, and ROAS.

• Recommend changes to bids, budgets, geographies, audience segments, creatives, frequency caps, and inventory sources.

• Analyze campaign performance and identify opportunities to improve delivery, engagement, conversions, and ROI.

• Manage multiple campaigns across different advertisers, geographies, budgets, and performance objectives.

Audience & Location Strategy

• Develop audience strategies using location history, demographic overlays, behavioral segments, CRM audiences, retargeting pools, and lookalike audiences.

• Support campaigns for industries such as local businesses, retail, automotive, healthcare, real estate, and events.

• Manage competitor conquesting, event targeting, store-visit attribution, and multi-location campaign execution.

Reporting & Insights

• Prepare campaign performance reports covering delivery, engagement, conversions, attribution, footfall, pacing, and optimization activities.

• Analyze campaign data and identify performance trends and opportunities.

• Provide actionable recommendations to improve future campaign targeting and ROI.

• Communicate campaign insights effectively with internal stakeholders, account teams, sales teams, and clients.

Compliance & Data Privacy

• Ensure campaigns comply with applicable data privacy, consent, location-data usage, platform, and brand-safety guidelines.

• Stay updated on evolving digital advertising policies, privacy regulations, and industry best practices related to location-based marketing.

Required Skills & Qualifications

• 3–5 years of experience in Digital Advertising Campaign Management, Programmatic Media Buying, or Performance Marketing.

• Hands-on experience in Geofencing and Location-Based Targeting.

• Strong knowledge of Programmatic Advertising, DSP Platforms, Audience Targeting, and Retargeting.

• Experience with DSP and geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.

• Strong understanding of Mobile Display, Video Advertising, CTV/OTT, Native Advertising, Attribution, and Conversion Tracking.

• Experience with campaign trafficking, pixel tracking, UTM tracking, click tags, impression tags, and landing page QA.

• Proficiency in MS Excel and reporting dashboards.

• Familiarity with Google Analytics, ad servers, campaign dashboards, and third-party attribution platforms.

• Strong analytical skills with excellent attention to detail.

• Ability to manage multiple campaigns, deadlines, priorities, and stakeholders in a fast-paced environment.

• Excellent communication, coordination, and problem-solving skills.

Education

Bachelor’s degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.

Important Note

• Ex-TCS employees are not eligible to apply.

• PAN and Date of Birth are mandatory for profile creation.