JOB TITLE: Custom Software Engineering Analyst

Job Requisition ID: AIOC-S01657829 / CL11

Skill Required: Marketing Operations – Campaign Management

Qualifications: Any Graduation

Years of Experience: 3–5 Years

Salary: 5.5 LPA – 8.5 LPA

Location: Mumbai

Job Type: Full-time (Should be flexible for rotational shifts)

WHAT WOULD YOU DO?

Help balance increased marketing complexity and diminishing marketing resources.

Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services.

In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness.

The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies.

SKILLS REQUIRED

- Eloqua (Expert): In-depth knowledge of Eloqua and knowledge of SQL, Javascript.

- SQL – Database Management: Proficiency in understanding database concepts.

- Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

- Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Eloqua, CDP, and campaign execution.

- Excellent communication and collaboration skills.

- Certification: Eloqua certification is a plus.

- REST APIs – API Integration: Exposure to API integration to fully utilize Eloqua API capabilities.

- Knowledge of Marketing Automation best practices.

- HTML and CSS: Familiarity with HTML and CSS for email template customization.

- Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.

ROLES AND RESPONSIBILITIES

1. Campaign Planning and Requirements Gathering

- Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build, along with highlighting risks (if any).

- Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.

- Provide guidance on leveraging Eloqua platform and CDP capabilities to achieve campaign goals effectively.

2. Campaign Configuration and Development

- Create and configure offers, workflows, mail templates, landing pages, and automations to support campaign execution.

- Create and manage automated journeys/canvas, including welcome series, nurture campaigns, and triggered communications.

3. Campaign Execution and Management

- Set up and execute email, SMS, direct mail, social/paid, and other marketing broadcast or journey-based campaigns using Eloqua and CDP platform.

- Create landing pages as per brief provided.

- Ensure accurate targeting and segmentation of campaign audiences.

- Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.

- Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.

- Troubleshoot and resolve any technical issues related to campaign execution.

4. Work Orchestration and Data Hygiene

- Fully understand ticketing/request management tool and accurately record updates, data points, timestamps, etc., to provide seamless campaign experience to both internal and external stakeholders.

- Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks.

- Complete all required reports so that accurate numbers are reported to both client and leadership.