• Create and manage the campaign schedule across the portfolio of partner brands - working on the strategy and framework of the activity and leading the team through the design, channel mix and execution.


• Liaise with the partners and internal stakeholders on marketing direction to build and drive engagement, interactions that meet the KPIs and business needs.  


• Create and brainstorm new marketing campaigns to capture interest, build awareness and assist members through the purchase journey.


• Develop and maintain the database and segmentation of the partner brands using best practice of member life cycles, and data privacy.  


• Be responsible for brand growth, working on nurture, re-engagement, and retention strategies to help maintain and grow market share, increase sales and memberships.


• Responsible for the implementation of new marketing channels where required as the business expands into different regions.


• Manage, support and guide team members (where applicable) to complete marketing activity for the specific brands.


• Strong analytical skills to report on campaign and always-on activity on a regular basis to understand progress and optimise for best results.


• Conduct quarterly marketing meetings with partners to reflect on activity, optimise future activity and maintain a good rapport with key stakeholders.


• Assist with the production of artwork, sourcing images and writing and editing copy.


• Ability to create clear briefs for team members while also be able to interpret briefs and project tasks and deliver work in an autonomous environment.


• Stay abreast with marketing trends and consumer behaviours across Australia Pacific region.


• Undertake other duties which may be negotiated from time to time with the Manager.

Key Relationships:

• All internal and external stakeholders, members, and clients of and Our Vacation Centre Pty Ltd

Necessary skills for this position:

A person in this position should have experience within a similar role:  

• Strong track record of multi-channel marketing campaigns.


• Experience with WeChat and Whatsapp or other messaging channels.


• 5+ years marketing experience.


• Experience managing team members.


• Experience with partnership or account management, with varied business models and requirements.


• Work effectively in a remote team environment with the ability to work autonomously.


• Demonstrate well-developed verbal, written and interpersonal communication skills in English and one Asia language, preferably Mandarin, Japanese or Thai.  


• Demonstrate a thorough understanding and adhere to policies surrounding confidentiality and privacy of client, product and company information.


• Promote workplace safety, equity and diversity and participative management practices in the workplace


• Maintain a high level of attendance, and punctuality.


• Display an ongoing commitment to continuous professional development and quality customer service.


• Have, or quickly acquire, a clear understanding of the company policies and procedures and always comply with these.


• Demonstrate and promote the company values at all times:

Criteria and Experience

• Demonstrated experience with qualifications and/or an equivalent level of expertise and experience to undertake the role.


• Appropriate qualification and/or experience attained through previous appointments, service and/or study


• Proven experience working with WeChat or other messaging apps.


• Written and verbal communication in one Asia language – Chinese, Japanese or Thai.


• Proven experience of high-volume email campaigns.


• Experience working in email campaign management tool; Marketo, Acoustic, Mailchimp would be preferable.


• Understanding of the travel and cruise industry would be highly regarded.


• Ability to assess workload timeframes and priorities, as well as plan and deliver multiple tasks on-time (or ahead of schedule).


• Experience with agency and partnership management.